ABOUT JERAA MARKETING
Better systems start with
understanding the business behind them.
Jeraa Marketing helps service-based businesses connect their CRM, automation, processes, and marketing—so the business runs more smoothly and growth feels more manageable.
Meet Kelsey Anderson
Some of Kelsey’s earliest business lessons came from working alongside her dad, a small-town pharmacist. She learned that a successful business is about more than what you sell—it’s about relationships, follow-through, and taking care of the person on the other side of the counter.
Today, Kelsey helps business owners make sense of the systems behind their CRM, follow-up, automation, marketing, and client experience.
Outside of systems and automation, Kelsey enjoys spending time with family, reading, crafting, and getting outside when the Wisconsin weather cooperates. She understands the limited time and competing priorities that business owners face every day.
The Experience Behind Jeraa
Across different industries and roles, she kept seeing versions of the same problem: good businesses being held back by disconnected tools, manual workarounds, inconsistent follow-up, and processes that lived in someone’s head. She became the person who wanted to understand how all the pieces connected—and how to make them work better.
That range of experience shapes how Jeraa approaches systems today. Looking beyond the software itself to understand how sales, marketing, operations, communication, and client experience need to work together.
Kelsey’s career has taken her through banking, healthcare and clinic operations, software and project management, marketing, advertising, CRM systems, and automation.
Why Jeraa exists
Kelsey founded Jeraa Marketing in 2021 after seeing a gap between marketing a business and having the systems needed to support that growth.
More leads don't help if follow-up falls through. Another piece of software won't fix a broken process. And automation isn't helpful if it creates a robotic client experience or more work for the team.
Jeraa was built to connect the bigger picture - technology, processes, communication, marketing, and client experience - so growth is supported by a stronger operational foundation.
The meaning behind Jeraa
Jeraa is inspired by Jera, a rune traditionally associated with harvest, cycles, progress, and the idea that meaningful results come from consistent effort over time.
Our methodology
What guides the work
Good systems start with understanding how the business actually works.
Strategy Before Software
We look at what's happening, where things are breaking down, and what would make the biggest difference before deciding what technology - or changes - make sense.
Systems Built Around the Business
Technology should support how the business needs to operate—not force the team into an inflexible template.
Automation That Still Feels Human
We automate repetitive work while preserving the personal attention and relationships clients value.
Honest Recommendations
If a smaller or simpler solution will solve the problem, that is what we will recommend.
Built for What Comes Next
We build with the next stage in mind so the business does not have to start over every time something changes.
Founder-Led Support
Jeraa Marketing is intentionally founder-led.
Kelsey remains involved in strategy and broader system decisions when strategic support is part of your solution. Depending on the level of support you choose, you'll also have access to implementation assistance, technical support, and additional resources to help keep things moving.
It's the personal attention of a small business, with additional support available where it makes sense.
Strategic guidance based on the solution selected
Setup and implementation support as needed
Technical support and resources based on your plan
next steps
Ready to make your business easier to run?
You don’t need to have the solution figured out before we talk. Tell us what’s happening in your business, and we’ll help you identify the most practical next step.
Jeraa Marketing
CRM, automation, and business systems that make service businesses easier to run.
Jeraa Marketing
CRM, automation, and business systems that make service businesses easier to run.
© 2026 Aidelia Rae, LLC d/b/a Jeraa Marketing - All Rights Reserved.